The first thing I did was familiarize myself with Guayaba’s music and personal style. Their latest project, Fantasmagoria, felt surreal, experimental, supernatural and dreamlike. As I began sketching possible compositions, I tried to incorporate and reflect this atmosphere that Guayaba has created. Throughout their platforms (Spotify, Instagram), Guayaba uses their image and I decided to go forward with the posters that utilize an illustration of them. It became stylized in a way that emphasizes the surreal nature of Guayaba’s album. All of the type was done by hand and vectorized. Once I finalized the imagery of the poster, I began testing different color combinations — eventually landing on the final version which uses more warm and earthy tones.